The smiling future of jewellery according to McKinsey & Company


Economic Geology should go outside its classical bounds of the mineral deposit, explore new paths and, at least, acknowledge what the users of the minerals we unearth are doing. Mckinsey just released a short report on the future of jewellery: A multifaceted future: The jewelry industry in 2020. For those in the gems and precious metals, it might anticipate (at least partially) the trends in mining and exploration of these resources.

It’s an interesting view with a smiling perspective; do you share it? Or will it face increasing budget competition and threat from new offers (hi tech communication, travel and exotic experience) in the new generations? Is expensive (diamond) jewellery a good hedge against economic downturns in today’s chaos? Or is it just unfashionable expensive glass?

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